Kelly Gagnon, the communications coordinator, has been developing a new 2019 communications plan with the intention of more actively engaging the organization's Ambassadors to reach more farm families in their local communities who may benefit from the program's support. Included in the new plan is the redesign of all of AgrAbility IL's current marketing materials in order to communicate a new fresh look for the program, monthly Ambassador features with prizes/awards, and virtual meetups for sharing new educational industry content and announcements.
AgrAbility IL's field coordinator, Jim Williams, is planning to attend the Peoria Farm Show in November where staff members are hoping to launch the newly branded marketing materials to the community. The team is hopeful that this event will bring in potential clients for AgrAbility services and foster new relationships with industry professionals who could potentially refer their clients to the organization.
Submitted by Kelly Gagnon