Missouri

Social media update from January - June 2020:

• Missouri AgrAbility's social media posts on Facebook had a reach of 1,719, 1,783 impressions, and 192 engagements (likes, comments, shares). Of the individuals reached on Facebook, 75% were women and 24% were men, with the largest audience being women ages 35-54 and men ages 55-64 (See attached graph for breakdown for all age ranges).
• Social media posts on Twitter had 26,007 impressions and 410 engagements (likes, comments, retweets)
• Social media posts on Instagram had a reach of 5,111 and 5,585 impressions.
• Photos were taken and stock images compiled to develop a catalogue of photos for AgrAbility publications, social media, and program promotion.
• A Mental Health Awareness Month toolkit was developed to raise awareness about mental health and suicide in rural, agricultural communities in Missouri. The toolkit offers practical resources to help strengthen farmer and rancher resilience with coping mechanisms to maintain balance and protect their mental health.
  o As part of the campaign, staff shared a video from one of their clients, Carey Portell. Within 48 hours of sharing her video about disabilities and mental health, nine new clients reached out to Missouri AgrAbility for assistance.

Submitted by Tevin Uthlaut

Monday, June 22, Missouri AgrAbility and its partners co-hosted three "Let Your Voices Be Heard Table Talks" and met with AgrAbility Ambassadors via ZOOM. Farmers and ranchers provided feedback about what can be done differently to contribute to greater inclusion, diversity, and equity in the communities AgrAbility serves and ways folks can stay connected during these challenging and unprecedented times. Information gathered will be used to improve program delivery, content, social media outreach, and future grant initiatives.

Submitted by Karen Funkenbusch

The BIA-MO Year 2 Activity Report for the Missouri AgrAbility Project (MAP) highlighted the continued success of the Brain Injury Fact of the Day media campaign. AgrAbility marketing and networking continues with professionals in healthcare, vocational agriculture, veteran services, rehabilitation, and other disciplines through online meetings. Awareness materials and referrals for MAP services are incorporated with BIA-MO information and referral services for persons with brain injury and their families to enhance opportunities for successful farming with brain injury.

Submitted by Maureen Cunningham